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Retail spending for October 2025

Surprisingly upbeat

09 December 2025

Australian retail sales rose 6.2% in October 2025 year-on-year, a surprise given our feedback of modest spending in October in what felt like anticipation of Black Friday deals. The theme of a strong consumer continued from the National Accounts update for the September quarter in which household income was revised higher. Higher house prices and improved savings rates are buffering the consumer with sentiment trending higher.

Australian retail sales for September 2025

A stronger month all-round

10 November 2025

Australian retail sales rose 4.7% in September 2025 year-on-year, an improvement on August 2025 trends. Growth was stronger across all retail categories. While the RBA has paused on further rate cuts, house price growth looks to be accelerating, which is supportive of better retail sales growth. It should be a decent Christmas for most retailers, just watch for the levels of discounting.

Australian retail sales for August 2025

The consumer's taking a breather

07 October 2025

Australian retail sales only rose 3.1% in August 2025, a slowdown from the 5% trendline seen in the previous three months. The slowdown was broad-based, albeit café & restaurant spending remained strong at 6.4% growth. While the slowdown may raise some concern, we see the sustainable trend level around 4% growth and hence a softer month for August and September is likely. Consumers are bound to wait till Black Friday to spend up again.

New Zealand retail turning a corner

Which retailers stand to benefit?

09 September 2025

New Zealand has been a challenging retail market for most companies over the past 18 months. However, there are clear signs retail sales are likely to improve. Rate cuts of 250bp that began in August 2024 are starting to boost incomes and recent sales trends have been stronger. We expect NZ retail spending to rebound to 3.6% growth in FY26e, up from 0.6% growth in FY25. The three retailers with the largest sales exposure and upside to better NZ sales trends are Ampol, Harvey Norman and Bapcor.  NZ could account for 2%-3.5% in operating profit growth for these companies.

Australian retail sales for July 2025

Discretionary spend solid

05 September 2025

The latest household spending indicator (replaces Retail Sales series) showed retail sales growth of 4.8% for July 2025, up from 3.8% in June 2025. The strongest growth was in “other” retailing, which includes online pure-play, pharmacy and recreational goods. Department stores had a surprisingly strong result and household goods was solid too. We expect growth rates to hover close to 4% over the remainder of 2025.

Australian retail sales for June 2025

Finishing with a bang

01 August 2025

Australian retail sales finished fiscal 2025 with 4.6% growth for June 2025, the strongest growth in over two years. The standouts were online, recreational goods, pharmacy, cosmetics and electronics. Liquor, cafes & restaurants and supermarkets were all laggards. The strong finish to the year partly reflects end of financial year sales. Retail spending for FY25e was up 3.3% and we see 3.9% growth for FY26e.

Australian retail sales for May 2025

All categories in growth

04 July 2025

Australian retail sales rose 4.1% in May 2025 year-on-year. This is an acceleration on the combined March-April growth of 3.6%. Foot traffic data for May reported growth of 8%. Pharmacy, beauty, recreational goods and online were strongest in May. Weaker categories were liquor, cafes & restaurants and furniture, albeit all were positive in the period.

Australian retail sales for April 2025

Easter delivers

03 June 2025

Australian retail sales rose 4.0% in April 2025 year-on-year. The March-April period has been distorted by the shift of timing of Easter over the past two years. Therefore, the combined March-April results are more relevant and show retail sales growth of 3.6%. The strongest areas are online, pharmacy, beauty and recreational goods. The weakest areas remain liquor, cafes & restaurants and department stores.

Australian retail sales for March 2025

Easter timing blurring results

06 May 2025

Australian retail sales grew 3.2% in March 2025 year-on-year. March was impacted by the timing of Easter. Last year Easter Sunday fell on 31 March but was on 20 April in 2025. Impacts are varied by category depending on product and store closure effects. On an underlying basis, March growth looks strong for supermarket, department stores and recreational goods. Queensland sales were dragged down by Cyclone Alfred.

Australian retail sales for January 2025

Growth everywhere

07 March 2025

Australian retail sales rose 4.1% in January 2025 with decent signs of growth across most categories. Liquor is still lagging, while hardware and electronics were softer than recent months. Pharmacy and recreational goods were the standout segments. We expect retail category and company divergence to rise over the next six months. Overall sales trends are likely to bounce around the 3%-4% mark, which is satisfactory growth, but still a challenge relative to cost growth.

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